CONFERENCE TRACKS
Conference tracks have been developed to help our participants focus on sessions that are of most interest to them. This conference will include five tracks:
New Directions For Evaluating Health Communication, Marketing, and Media Activities
Essential methods and best practices for measuring the effectiveness of health communication, marketing, and media activities; important conceptual and practical issues in the evaluation of health communication and health marketing programs.
Using Health Communication, Marketing, and Media To Promote Behavior Change
Theoretical developments, research findings and best practices/new tools related to influencing behavior change through health communication and marketing campaigns.
Disseminating Public Health Programs
Theoretical developments, research findings, and best practices/new tools that focus on developing strategies, partnerships, and distribution channels for delivering public health programs to and through other organizations such as public health departments, educational institutions, and businesses.
Reducing Health Disparities: The Role of Health Communication, Marketing, and Media
Theoretical developments, research findings, and best practices/new tools focusing on how health communication and marketing and media can be used to reach vulnerable populations, and the role of these disciplines in strategies for reducing health disparities.
New Frontiers: Health Communication, Marketing, and Media
“Forward-looking” discussions aimed at advancing the fields of health communication, marketing, and media.
